Automotive Wonderland

Choose to buy cars online and have your vehicle delivered right to your door. Or, enter an immersive and colorful car buying experience at our new and used Automotive Wonderland in Berks County, PA. Come to Reading today!

We have a dedicated team of experts that operate the BDC, also known as the business development center, which handles customer service inquiries and more. Our team offers personalized and efficient results that you deserve. The BDC ensures that your car buying experience is full of the best assistance yet. 

We believe in simplicity. Sell your vehicle in 3 simple steps. Sell your car online or in-person. The process is easy: describe your vehicle, receive a virtual or in-person appraisal, lastly, receive cash or a trade-in value for a new or pre-owned vehicle at Tom Masano Auto Group or BMW of Reading.

Our new and used Automotive Wonderland was constructed with pure heart. From the very start, our aim was to captivate customers with a unique car buying experience which makes the journey to our car dealership, fun and fascinating for the entire family. Welcome to an auto dealership world full of wonder and excitement.

Our entertaining and interactive tunnel is what connects various buildings at Masano Auto Park. This tunnel is also known as the ‘fun tunnel’. It is filled with lights, art and sound effects that add to the immersive Automotive Wonderland experience. 

Automotive and art connoisseurs will certainly appreciate this room. Welcome to our cArt Gallery where we showcase timeless prints from world-renowned artists like: Keith Haring (from our very own Reading, PA), Roy Lichtenstein and Andy Warhol; blending car metal beauty with recognizable prints and further enhancing the atmosphere at Tom Masano Auto Group.

Music lovers, welcome to a visual and audio treat to be had. Enter a room enhanced with 50 of the world’s greatest album covers. Listen to iconic sounds and get ready to rev your new engine and turn up the music. Speaking of popular musicians, did you know, Taylor Swift’s hometown is our very own Reading, PA?

We keep up with the demand for electric vehicles. With state-of-the-art technology and tools, our certified EV experts offer a 15-bay car service center that is dedicated to maintaining and repairing your new or used EV. 

Drop in and capture a memory that you’ll never forget. Enter our photography studio in Berks County and get photographed right next to your new vehicle. This room features studio lighting and utmost clarity. Say cheese and show off your new dream car. 

We collaborate with the world’s largest auto auction company, known as Manheim. At Tom Masano Auto Group, we host our own auction and offer a unique and thrilling car buying experience for buyers and sellers.

When you head over to our new or used Automotive Wonderland in PA, you’ll also experience cartoon characters on our walls. The Car-toons room is meant to hold vehicles ready for delivery; ensuring that the car buying journey is fun and friendly. 

The Tiffany’s Room contains imagery from the classic film, “Breakfast at Tiffany’s”. Our indoor Automotive Wonderland showcases ten million dollars’ worth of the finest vehicles ever made. Another incredible feature includes a 15-foot, 4-panel Beatles Abbey Road album cover, offering an Instagram-worthy photo for everyone. 

PDI – UVI also known as Pre-Delivery Inspection and Used Vehicle Inspection offers all customers a thorough 138-point safety, maintenance and inspection check which makes certain that only the highest quality vehicles reach each and every customer.

Our certified automotive experts treat all vehicles with a meticulous approach. All vehicles enter our detailing salon where vehicles are washed, scrubbed and polished to restore their original radiance.

Any minor dings, dents and wheel wear and tear that happens during daily use is sent to our Bumper and Wheel Factory room which guarantees 100% that each vehicle departs our location in a pristine condition. 

At Tom Masano Auto Group, we certainly service commercial vehicles as well. Our Heavy Truck Service Center caters to Ford’s line of commercial vehicles, including Mercedes-Benz Sprinter trucks. Arrive and experience best-in-class vehicle service along with efficient and effective maintenance and repairs.

A bold and remarkable idea, Tom Masano Auto Group has implemented an Aquaponics Farm within our 250,000 square-foot Automotive Wonderland. With sustainability and agricultural delights, we are excited to announce that Harvest Moon Aquaponics Farm is turning industrial revolution and pollution into a sustainable food solution.

Masano Auto Park visitors can bring home fresh lettuce and other organic vegetables grown in our farm; further promoting agricultural values, family and love. 

With our strong commitment to sustainability, we also package our own boxed water in environment-friendly cardboard cartons. Enjoy refreshing South Mountain Spring Water and take some home for the family. 

Welcome to an exciting surprise. The ShowVroom is our latest project and this upcoming room plans to boost your Automotive Wonderland experience to even greater heights. Stay tuned.