Customer Testimonials

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Cars Sep 24, 2022

I honestly don't think I could find the right words to express what an amazing experience my husband and I had purchasing our 2021 GMC Acadia through BMW of Reading. We traveled from NJ to see this vehicle specifically and could not be happier with the kindness and professionalism we received from the entire team of employees we interreacted with; whether it was Andy in sales, Angie in finance, or just some of the employees around making casual conversation with us. After some super negative experiences at other car dealerships trying to buy our new SUV, I can't begin ...

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Cars Sep 12, 2022

Good experience- Dave Horrigan, the best. Also, young woman at front desk was extremely helpful getting cars to test drive.

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Cars Sep 1, 2022

Tom masano has always done a great job for me. From me purchasing the car there to the service I get done, it?s always very professional.

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Cars Aug 25, 2022

the service advisor Edgar C and the Manager Derek both are very friendly, and committed to the work that they take on, i have very good experience working with both and find then friendly, understanding and updating to the whole process of service done. they have a beautiful lounge to sit and relax during service appts.

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Cars Aug 24, 2022

I?ve been using BMW of Reading for many, many tears, for both mine and my wife?s BMW?s, we are extremely pl asked with their service and client attention to detail. We could go to many BMW dealers but we choose to drive the extra distance for their quality service! I highly recommend them!

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Cars Aug 18, 2022

Very nice -experience stress free - I did not purchase a car only because of my current car value came too low.

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Cars Aug 9, 2022

Clean Facility. Friendly courteous staff. Video provided and paperwork for the service provided.

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Cars Aug 5, 2022

I had an inconvenient tire issue. As always the friendly staff resolved my issue in a timely manner.

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Cars Jul 15, 2022

SERVICE DID THE JOB. CORRECTIONS MADE. CAR WAS ALSO WASHED, LOOKED GOOD. CARRIE, AT DESK, ALWAYS EFFICIENT, HELPFUL AND PROFESSIONAL.

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Cars Jul 3, 2022

Exceptional customer service at BMW of Reading. The entire buying experience, lease application process, delivery of the car was seamless, efficient and fast. Great customer service and a good deal from very experienced and agreeable sales staff. Everything was done over email and by phone and car was delivered to my home. I would recommend this dealership to anyone.

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Cars Jun 30, 2022

Great customer service fast efficient and honest 🙂

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Cars Jun 30, 2022

Took car for inspection while I waited. Service was prompt, everyone was friendly, they did not try to upsell on unnecessary parts or service. I will be back.

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Cars May 14, 2022

Always provide great service. Have always provided loaner car when needed.

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Cars Apr 28, 2022

This was the 2nd new vehicle I leased through this dealership.; two words, Honest, excellent.

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Cars Apr 26, 2022

I think I could have waited for my service instead of using a loaner for what I had my car at this dealership

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Cars Apr 21, 2022

Love this place! They are so nice and take such good care of your vehicle!!

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Cars Apr 19, 2022

Rob is excellent. The service is unmatched. Rob is as strait of a shooter as you are likely to find with a salesperson.

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Cars Mar 25, 2022

Great customer service. Service manager Derek R. Very knowledgeable and helpful.

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Cars Mar 21, 2022

Very easy coordinating and accommodating our recent BMW Service. Kerrie was extremely professional and exceeded our expectations. Additionally, the Service was completed prior to the actual time we had reserved. Exceptional and outstanding experience!!

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Cars Mar 10, 2022

Good communication with the customer about the car

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Cars Mar 2, 2022

Only issue was my car was not clean following maintenance.

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Cars Mar 1, 2022

Smooth, quick?loaner car provided and cleaned car received after servicing. What more could I expect?

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Cars Feb 26, 2022

One of the best experiences I have had buying and servicing my vehicle

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Cars Jan 27, 2022

Brought in my 2015 BMW X1 for a recall notice. Took care of it and provided a loaner car as well. Very friendly!!! I originally purchased this vehicle from this dealer.

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Cars Jan 8, 2022

Overall good experience buying my new BMW from BMW of Reading. In particular, working with Dave Horrigan in sales was excellent. I would recommend this dealership.

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DealerRater Oct 28, 2020

I've had so many great experiences with Kerrie and the BMW of Reading team over the years. I'm finally taking time to put it in writing. She's so friendly and honest always going out of her way to make the experience painless. You always feel welcome and appreciated. Customer service is not dead at BMW of Reading!!

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Cars Feb 9, 2020

Jordan was so much fun to work with, I feel like he is family now. I drove away in my new certified pre-owned BMW X1, in under two hours. This car has more features than I could have imagined, at an exceptional price! It's still under warranty!

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Cars Sep 18, 2019

Excellent service! I was in the market for a BMW after my previous car had been involved in an accident. I was nervous and unsure what to choose as I was still a bit rattled by the accident. Jay at BMW of Reading was exceptional - knowledgable, patient and supportive in helping me chose the best car for me and my family. 5 stars

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DealerRater Mar 22, 2019

After doing a lot of research and price comparisons I called BMW of Reading and inquired about a 2019 X3 that was a service loaner with less than 2500 miles. I dealt with Jess Kreider who couldn't have been more accommodating and helpful. In addition to getting a good price (based on my research) and a reasonable trade in value I had a pleasant and seemless experience. No pressure, no hype.

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DealerRater Aug 6, 2018

I had a great experience with BMW of Reading. From the very beginning I felt very comfortable with Eric and Jess. They were tentative, willing to answer any questions I had and very concerned with my satisfaction. This is my first BMW and I could not ask for a better experience. I am so happy with my new car. I will ABSOLUTELY recommend Jess, Eric and their team to all of my friends and family. PS... Michele was great too! She has the paperwork job and was SO friendly and helpful. Thank you guys!! See you in three years!!!

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DealerRater Jan 12, 2018

Recently purchased a 2017 330ix for my wife. Reached out to this dealership from Ohio as they had the car we were looking for. Jay Simon was my sales person, and he couldn’t have been more helpful throughout our buying experience. He got us a great deal with virtually no haggling back and forth, which was nice. Transported the car to Ohio, and my wife is very pleased. Can’t say enough good things about this dealership and Jay. Three years from now when the lease runs out I will be back in touch. Hopefully in our travels we will ...

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DealerRater Nov 12, 2017

Bryan in the Parts Department at BMW of Reading was very professional and courteous during my telephone conversation with him on November 8, 2017. He was very knowledge and patient while explaining about purchasing tires in regards to performance, types, ratings, etc. Bryan has excellent customer service/people skills. Without a doubt, he is an asset to the BMW of Reading Team! Mrs. Sandy C.

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DealerRater Sep 18, 2017

Service advisor Steve did a super job helping me recently. I had a stone in the break rotor of my 2011 M3. I showed up at the service desk with no appointment. Not only was Steve - and Derek - able to get my car into the shop immediately, they found a new 4 series loaner for me to drive for a few hours and returned my car washed and cleaned. Another super job!! Thanks guys.

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DealerRater Sep 10, 2017

Steve, my Service advisor, is excellent. The people at the dealership are very friendly. I have bought two cars from them already in the past and would strongly consider purchasing another one in the near future.

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DealerRater Aug 30, 2017

The service department here will make your service experience the best you will encounter anywhere. From the initial appointment to greeting you upon arrival, calling you to inform you of any needs they find, to reviewing your invoice when you pick up your car there are no surprises and you are treated as the only customer they have at that time. Very professional and what all companies should strive for in customer service.

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DealerRater Aug 27, 2017

I have had BMW cars for years and have delt with several dealerships. This is by far my favorite. They are really dedicated to going the extra mile. This is the second car I've purchased here and I'm staying with them. Jay and Joel were great.

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DealerRater Jul 12, 2017

Not only is the 340i xDrive an ideal car for us, we appreciated the professionalism, knowledge and customer orientation of the BMW of Reading team.

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DealerRater Jan 15, 2017

My car-buying experience led me to BMW of Reading for a very specific used X5 that I was looking for. For reference, there were ~20 vehicles across the US that met my criteria. BMW of Reading had one that came close, albeit not exactly what I was looking for. They were offering it for a price that was truly unbeatable so I contacted them about it. Unfortunately, the car was sold before I could visit the dealership to see it. The exceptional part of my experience with BMW of Reading starts after this though. I spoke with Eric Salem and told ...

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DealerRater Aug 22, 2016

I want to say thanks to Rick Lauter , Dave Horrigan and Eric the Sales manager at BMW of Reading for making my car shopping experience smooth and hassle free. You guys Rock! I highly recommend these guys. I've been to many dealer ships and i have never experienced customer service from another sales team like these guys. Thanks again.

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DealerRater Aug 3, 2016

I am from Buffalo Ny and this is the first time buying a car over the internet and trading in my 328xi . I had about a million questions and was very nervous because I would be driving 5 1/2 hours to pick up my car. Michele Grim was amazing and very patient! I swear everyday I had about 20 annoying questions and she answered all of them and right away. I wanted pictures of the car and she sent them from her personal cell. I cant thank her enough for making this experience easier than expected. I came in first thing Sat morning ...

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DealerRater May 18, 2016

Please understand, I am not the type for writing reviews but only do so when completely compelled because of outstanding service or remarkably, offensive behavior. This is the second time in a year that I am compelled to speak of BMW Reading because of outstanding service as they actually took personal concern for my well being. Do to the complex nature of my inquiry to them, I will not expound but I will say this, without any regard for themselves, their time or their monetary gain, they just stepped in to solve problems that I could not. Not only did ...

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DealerRater Feb 14, 2016

My husband and I could not have asked for a better experience! Rob Koch was fantastic, knowledgeable, and kind! From the receptionist staying on the line to help through my first, the kindness when teaching me about the car's features, and the final paperwork process - everyone was delightful. We received a very fair price on our trade and an excellent value on our BMW. The dealership even took the time to clean the wheels inside and out! We will definitely be long term customers. Thank you!

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DealerRater Sep 9, 2015

One of the best new car buying experiences at BMW of Reading. I normally don't post reviews or discuss my personal business online but this dealership and its staff is truly deserving. This was my first BMW purchase and the overall experience, personal attention and transparency I received from start to finish was superior in every way. I cannot thank Chad Wallace and Dave Horringan at BMW of reading for their help. They worked with me in every way possible way to get me where I wanted and went way beyond my expectations. For me, the dealership experience excelled ...

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DealerRater Sep 8, 2015

We had been looking for a 3 series and hadn't had any good experience with a local dealership. So we decided to go "outside the box" and check out this dealership and we are so glad that we did. From the get go, Rob Koch was a superstar! We have never dealt with a staff that has been so helpful and accommodating. The customer service here is unbeatable. You will never get customer service like what Rob and his team gives anywhere else!

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DealerRater Jul 21, 2015

I was searching for an M5 locally in the Washington DC area without much success, even one that I've purchased in the past. I expanded my search and BMW Reading had the right color and options. From the moment I was put into contact with Rob Koch, the buying process was simple and enjoyable. Rob was straight forward with the pricing, which was significantly lower than any pricing in my area. He laid out everything I needed so when it was time to make the trip for delivery, all I had to do was sign a few documents. Dave ...

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DealerRater Jul 1, 2015

Every visit to BMW of Reading is an absolute pleasure. Rob Koch has been my Sales Advisor for years, and he never disappoints. Rob answers emails/texts/calls at any time - whether he is at work or not. That level of service and commitment is what makes Rob and BMW far superior to all others. Dave Horrigan is great to work with, and makes the Financing end of the deal easy. Ben insured that I understood how to navigate and use all of the features of my new vehicle and did not make me feel rushed in any way. ...

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DealerRater Jun 21, 2015

Dealing with Rob Koch and BMW of Reading was the most pleasant car buying experience I've ever had. I drove 250 miles to test drive a 2011 M3 that BMW of Reading had for sale. Prior to making the trip I had been in contact with a sales representative, Rob Koch, and we had agreed on a price range for my trade-in, depending on the actual condition of the vehicle once I arrived. I was a little apprehensive that once I had made the trip I would be low-balled on the trade-in value, and I'd be in an unenviable bargaining ...

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DealerRater May 21, 2015

This post is more of a public thank you than a mere review. I recently rolled off the lot at BMW of Reading in a 2006 pre-own and I could not be more pleased nor impressed by the level of service and vision I was offered! I credit my experience of this high standard to Michele Grim, who has been serving as an expert in BMW sales for many years. I test drove the vehicle I was interested in before it was released for sale. It needed detailing, inspection and some other work. Michele personally took ownership of overseeing the task, ...

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DealerRater May 16, 2015

Driving around on a Saturday afternoon I stopped to grab a bite to eat. Openned the door to go into the restaurant and the door latch locked. I could fix the issue, so I called BMW of Reading. The mechanics all left for the day so the rexeptionist directed me to a salesman named Chad. He helped me fix the issue in seconds. I appreciate his help, since I was out of town.

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DealerRater May 10, 2015

My experience buying a car here was superb. I am an out of town customer, and notified that I may be late for my appointment due to the travel distance. They had the car I was interested in waiting out front, waiting for me to take it on a test drive. The experience was flawless-- my trade-in appraised at higher than KBB, and the price of the vehicle was extremely fair. My salesperson coached me through the entire process and made it a painless and even enjoyable process. I never expected to enjoy buying a car as much as I ...

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DealerRater Apr 27, 2015

Very good experience. Felt as though we were really taken care of throughout the entire process. Arrived at a fair price on a really nice car. Very happy.

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DealerRater Apr 8, 2015

Was able to get the car that I wanted at a great price. Chad Wallace went above and beyond to make the process easy and quick. He attended to what it was that I was looking for, and made sure I understood all aspects of the sale. It was a pleasure not only doing business with him but also all the people with whom I came in contact.

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DealerRater Mar 31, 2015

When I walked into the dealership knowing that we wanted to look at a 2008 Nissan, I was definitely intimidated - obviously, I was not the target demographic nor the typical customer for this particular dealership. As it turns out, this was an unwarranted feeling, because Chris treated us with complete respect. It didn't matter that we were not looking at the latest models, he took the time to make sure that we knew everything we could about the car. I was incredibly impressed with the treatment I received and would definitely recommend this dealership to anyone, regardless of what ...

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DealerRater Feb 26, 2015

Best customer experience I've had with any car dealership! 5 stars across the board. Chad, as well as the finance department, were extremely helpful, and the process was much less painful than at other dealerships I've worked with.

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DealerRater Feb 25, 2015

I recently purchased a certified Pre-Owned BMW from BMW of Reading. Chad Wallace was my sales agent/client advisor and I could not be happier with the service he provided. I made arrangements over the phone and set an appointment for the purchase and when I arrived he was waiting with all of the required paperwork and the vehicle ready for an inspection and test drive. He spent a good deal of time explaining key features of the iDrive system and helped us get started with the basics. There was zero stress involved and at no point were we pressured ...

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DealerRater Feb 23, 2015

I don't usually write online reviews but I am actually happy to make an exception and want to review this dealership and especially my sales advisor, Chad Wallace. I had previously purchased 7 BMWs from my local dealer (5 miles form my house) but when looking for my new car, decided to give BMW of Reading a call. I am glad I did. Chad was upfront and gave me avery fair price right off the bat. The dealership arranged to change a preexisting order for me so I could get my car earlier and was willing to do a courtesy trade ...

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DealerRater Feb 23, 2015

I live in Wilmington Delaware, have at least 3 BMW dealerships within a 20 mile radius of me, and I happily drove to Reading to purchase my X1 from BMW of Reading. As I was researching my vehicle and comparing price quotes from the various dealerships, Reading not only offered me the best pricing, but also provided me with a friendly salesman who provided prompt, concise communication. Pricing was one factor, but the overall experience is why BMW of Reading was my obvious choice. On another note; I did encounter some "High Brow" dealerships which was very off-putting, and BMW ...

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DealerRater Jan 20, 2015

Customer Service is by far the one thing that I seek in any client-facing position. This dealership, along with my Client Advisor - Chris Gassert and the Finance Manager - Joel Powers were stellar and such a joy to work with! Their expertise, knowledge , professionalism, and extraordinary customer service skills made this experience one that I will forever remember. I would recommend anyone to visit this dealership. I live in Baltimore, MD and have already told many of my friends that if they are in need of a new car, to visit BMW of Reading and see Chris Gassert and ...

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DealerRater Jan 16, 2015

I brought my leased 2012 BMW into the dealership for a checkup and asked to see a salesperson to begin planning for a replacement vehicle. Chris Gassert then introduced himself to me and proceeded to painlessly and expertly take me through the the process of finding the right car, agreeing on price, and doing the necessary paper work. Chris and I spent about an hour to complete our transaction thanks to his sense of caring and his expertise. I could not be happier!

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DealerRater Jan 15, 2015

Cannot stress enough how fantastic my car buying process was from BMW of Reading. From beginning to end, I was given top of the line, professional service. We arrived without making an appointment on Saturday. All sales members were busy with clients, but rather than having us sit and wait, the product genius (Ben) let us test drive a vehicle and was able to answer all of the questions we had regarding the car. As soon as we were finished, we were introduced to Rob Koch (sales person). Rob was professional, informed, and listened to what we were looking for. ...

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DealerRater Dec 30, 2014

This has by far been the most pleasant, easiest, and efficient car buying experience we have ever had. Rob Koch was awesome to deal with. They didn't have the exact car I wanted in stock, so Rob went on the hunt and found it for me! He delivered what he promised and I received my new 535i right before Christmas which made it extra special. He took his time going over the car completely with me. His knowledge of the vehicle was outstanding. Joel in finance was a pleasure to deal with also. He made all the paperwork painless :...

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DealerRater Nov 7, 2014

I purchased my car, and received great service in purchasing and designing my vehicle. However, what has amazed me is their willingness to assist me with learning my car and getting things straight with its concierge service well after the purchase. I expect good service when buying a car, I don't think I have ever received such service after the sale. Particularly, Michelle has been wonderful. Makes me want to be loyal to the dealership with all of my purchases in the future. Thank you Michelle!

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DealerRater Sep 27, 2014

If you've ever wanted to walk into a dealership and feel right at home, this is the place. From my Salesperson - Michele to the Sales Manager - Phil, Finance Manager, Service Advisor - Steve and John my PDI Mechanic I've never felt a group of people so dedicated to making my purchase experience go so smoothly and pain free. I shopped my deal across three states by telephone and wound up buying in Reading. The Dealership is small and inventory not as extensive as larger dealers BUT they make up for it in so many other ways. ...

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DealerRater Jul 24, 2014

I haven't bought a car in a decade so everything is new to me. Chad Wallace was responsive to all my concerns. He wasn't pushy and never pressured me but was knowledgeable. We focused on getting the deal done. I drove 50 minutes out of the way to get my car from the dealership but it was well worth it.

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DealerRater Jun 19, 2014

By far the BEST experience purchasing a vehicle!!! It was worth taking the 50 minute drive to Reading!! My sales rep. (Chad Wallace) met each and everyone of my needs and was very prompt in getting back to me when I had questions or even a request. The rest of the staff was very attentive and pleasant to deal with! I would have driven 2 hours to purchase a vehicle from them!! BMW of Reading now has a customer for life!!

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DealerRater May 19, 2014

I knew what I wanted in a car, it wasn't in their inventory, they found it for me and delivered it quickly. They worked around a crazy schedule I had and made me feel like a VIP at the dealership. Recommend Masano BMW and especially Chad Wallace. Thank you!

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DealerRater May 1, 2014

I have entered a 5 in all categories that were under the control of the sales representative I worked with: Benjamin Parmelee. This man went above and beyond to ensure I went home in the car I wanted. His perseverance and innovation in the face of my many blunders (waiting until a Saturday to set up insurance, not bringing the right check, etc.) was uncanny. Time and time again Ben went to bat for me, entering his manager's office as my advocate and convincing him not to let the car go. At the end of the day, when my ride ...

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DealerRater Apr 29, 2014

I came from out of state and found the car buying experience easy and straight forward at BMW of Reading. good price, great service from sales and financing. thanks! I will definitely recommend...

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DealerRater Apr 10, 2014

I recently purchased my first BMW at BMW of Reading from Rob Koch. I wanted one of the new M235i's, so I sat down with Rob and he helped me order exactly everything I wanted on the car. Even though it was a brand new car that wasn't available at any dealers yet, Rob was able to describe everything I was looking at and make sure everything was perfect before placing the order. Throughout the process of the vehicle being built to leaving Germany, to arriving in the US, Rob offered me many status updates via email ...

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DealerRater Apr 4, 2014

This is the third time that I have leased a BMW from BMW of Reading and the experience has been great. I have worked with Rob Koch each time and he has shown great knowledge and caring. He is a true professional and the best salesman since I started driving in 1968. As a small town dealer BMW of Reading is a the place to go for your needs.

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DealerRater Apr 3, 2014

This is my second transaction with Chad Wallace. He is professional, easy to reach, knowledgeable, friendly and an overall pleasure to work with. I definitely reccommend Chad and Reading BMW!

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DealerRater Mar 26, 2014

Ben Parmalee - I had 10AM appt 3/24 and he was a no show. Ben is a bad reflection on your dealership. I almost walked out nad went to BMW Sun Motors in Mechanicsburg, Pa. The front desk ladies could have been more helpful. They said Ben wast in yet and let me sit there. I think he showed up at 1pm. They should have immediately goten someone else. I had to ask to speak to another sales person and Rick stepped up. I was there to buy a vehicle. I had been going to Faulkner BMW in Lancaster but both ...

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DealerRater Mar 15, 2014

Our overall experience was awesome. Rob, Joel and the dealership could not have been any easier to work with. By far the smoothest car-buying process that we've ever had!

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DealerRater Mar 13, 2014

Quality service from a friendly staff. Rob was very knowledgeable and quick to answer any question or concerns. This was my first dealership experience and it was very smoothly. I would definitely recommend them to anyone looking for a new or used car.

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DealerRater Mar 6, 2014

Once again Rob has made the process of my spontaneous purchase very painless. Rob definitley takes the time to get to know his clients, and it shows. It was the second BMW purchased at BMW of Reading, and definitely not my last! I highly recommend Rob Koch & the rest of the team at BMW of Reading.

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DealerRater Jan 6, 2014

This was a long distance purchase and I had a trade as part of the deal. Rob Koch and the team at BMW of Reading gave me a fair deal on my trade and I am very happy with the car I purcahsed. The car was as described on their web-site and there was no last minute negotiating once I showed up at the dealership. The price we negotiated was the price I received for my trade - and paid for the car. They even helped me pick out snow tires and rims which were installed before I picked up ...

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DealerRater Dec 16, 2013

In locating the BMW I was looking for, I had a very good experience at BMW of Reading. My salesperson, Rob Koch, took the time to review the BMW 535xi I was interested in and was very easy to work with. After I purchased the car, Rob took time to explain the operation of the BMW and answered all of my queries. I looked at CPO BMWs at other dealerships in my area, but BMW of Reading by far had the largest inventory and best prices. I would highly recommend purchasing your next BMW at BMW of Reading!

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DealerRater Nov 16, 2013

My husband and I returned to BMW of Reading as loyalty customers. We were looking to turn in my vehicle in hopes of getting another BMW with lower mileage. We walked out with not just one, but TWO, BMWs! Rick Lauter was our Client Advisor. He was extremely professional, helpful, and patient. He helped us find a 328xi that fit everything I was looking for within our price range. He was also able to find my husband an X1 in the color and "package" that served our needs. Rick is an outstanding sales person that I highly recommend ...

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DealerRater Nov 6, 2013

Chad Wallace was very professional and easy to work with. He was very patient while we checked out the used vehicle we purchased, including allowing us to put it up on a lift and check underneath. I would work with him again in the purchase of a new vehicle.

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DealerRater Nov 6, 2013

Just purchased my second BMW CPO from Rob Koch at BMW of Reading. Since my first visit to the dealership in April 2010, Rob has been outstanding to work with. He is patient, funny, and extremely knowledgeable. Whether I contact him by phone, email, or text Rob always responds in an expedient manner. At time of delivery, Rob had all of the paperwork in order so as to expedite the process with the Business Manager, Joel Powers. Joel was friendly and professional, and made the paperwork process a breeze. Rob thoroughly explained all of the vehicle's features, and gave me ...

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DealerRater Nov 4, 2013

I just leased a new 2014 BMW X1 with Chad Wallace of BMW Reading! Chad worked to find me the exact car I wanted. He was friendly and professional. He was easy to communicate with and his follow up was spectacular. I have worked with other BMW dealerships in the past and found this experience to be much more pleasant. I would highly recommend, Reading BWM and Chad Wallace.

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DealerRater Nov 1, 2013

I had been to three other dealerships earlier in the day looking for a specific model I found the model on the BMW of Reading website and called Robert Koch was given my call and let me know the model type was in fact available for a test drive and he could arrange one that evening if I was going to drive the 70 miles to look at the vehicle He came across to me as a very honest salesman and I am a fair judge of that having been in corporate America for 40 years My wife (was to be her ...

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DealerRater Oct 30, 2013

Purchased a CPO 3 Series at this dealership. Chad was a grounded and affable individual who made the process easy and pleasant. Test rides were not rushed and were taken on routes that allowed the abilities of the vehicle to be made evident. Pressure to purchase was nonexistent; he merely made the cars available and knowledgably answered my questions, and addressed my concerns. Car was immaculate at delivery and hard to discern from new. Joel Powers was also terrific in his Business Manager role.

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DealerRater Oct 28, 2013

My experience with Chad Wallace and BMW of Reading was excellent. Chad was very professional both in the negotiation and when I arrived. My transaction involved a purchase and a trade and I felt that we negotiated a fair deal wihout the duress sometimes experienced when buying a new car. This dealer has a high standard of customer service and I was lucky to have found them. We negotiated the deal over the phone, I received excellent finance rates, the car was in impeccable condition when delivered and it was worth the 4 hour drive to deal with Chad and his ...

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DealerRater Oct 19, 2013

Wow. This was the best experience I've ever had purchasing a car. I did all of the research online and chatted with the salesperson both in email and phone. They had the BEST prices on the BEST equipped car. And I searched a 250 miles radius, including Maryland and Virginia. BMW of Reading had everyone beat. No haggle, no hassle. I'll be visiting again in the future! I only wish I lived closer to this dealer! But it was totally worth the drive! Thanks!!!!!

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DealerRater Oct 12, 2013

Great car buying experience. I drove all the way from Rhode Island and could not be more satisfied. Highly recommend this dealer and sales person. It was very easy.

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DealerRater Sep 18, 2013

All in dealership extremely friendly and knowledgable. Ben went the extra mile to ensure we had all questions answered before we left the lot. Follow-up post sale excellent. Definitely recommend.

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DealerRater Aug 9, 2013

Very professional and friendly. Would recommend for anyone and will return to buy my next car here. Entire sales team was helpful and met all of my needs. Thank you Calvin and Dave!

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DealerRater Aug 1, 2013

We purchased a 2011 Certified Pre-owned BMW. The experience working with the sales person and manager was very positive. All issues were handled immediately on request.

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DealerRater Jul 25, 2013

Thank you, Rob! I love driving my new 320i. You made our trade in and buying easy transactions. We would happily recommend you and Mr. Horrigan. My husband continues to like the 328 xi coupe he bought at Horrigans.

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DealerRater Jun 17, 2013

Calvin was an excellent salesman who was very knowledgeable about the vehicles. He made my husband and I feel very comfortable as we shopped for a car. Often when you enter high end stores, the staff aren't always friendly and make you feel you don't belong. We felt the total opposite at BMW of Reading. Calvin stayed in contact with us thought the process and ultimately helped us make our decision to purchase the vehicle. Finally Calvin's manager Joel was just as nice as he finalized the deal. I would recommend the dealership to all my friends.

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DealerRater Jun 14, 2013

Efficient, effective, service oriented, stand by their words. It was a pleasure to deal with them, especially Chad who went over the top for me.

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DealerRater May 28, 2013

My husband and I have purchased 4 vehicles from both BMW of Reading and Masano Auto Retailers. The fact that we bought FOUR should speak volumes as too the quality of not only the product but also the company. We have always been treated exceptionally well at Masano, feeling less like a number for them and more like a person. A rare quality for a business in today's world, especially in the automotive industry. Our favorite salesman, Calvin Jones, has always treated us with respect and honesty. He has been invaluable in helping us find cars for not only us, ...

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DealerRater May 19, 2013

My experience purchasing a car from BMW of Reading was fantastic, and I have no doubt that this is the start of a great, long-term relationship. Do an internet search of the BMW vehicle that you're looking to obtain, and you will immediately find that BMW of Reading has the best deal available. In addition to their great prices, the associates at BMW of Reading are great people - they present themselves in an honest, respectful manner that creates a friendly and comfortable atmosphere for the potential buyer. It was truly a pleasure to work with my client advisor (...

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DealerRater May 12, 2013

Excellent, excellent, excellent experience. I purchased my vehicle sight unseen from Michigan and flew to BMW of Reading in PA to pick it up. Despite all of the horror stories I have heard about this process, I must say mine could NOT have gone better. Michele and Phil were fantastic to work with, they sent a car (at their own expense) to pick me up from Philadelphia airport over an hour away from the dealer, the car was in thoroughly amazing shape as pictured, the price was great, AND despite the fact it was not a certified pre-owned, when I ...

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DealerRater May 3, 2013

The team at BMW of Reading has made it their mission to consistently deliver top level customer service and attention to their customers. My Salesperson Michele Grim was a pure pleasure to work with, and I loved her fun and warm personality. She made the process happen in a very busy time for her, and to be frank I am a complete PIA customer! She must have A LOT of patience! Joel, the Finance Manager worked with me even through some of my past problems and allowed me to purchase my dream car with his hard work. Most people would ...

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DealerRater May 1, 2013

Although the dealership was extremely busy, Chad Wallace patiently answered all my questions and concerns in buying my new bmw. He stayed quite late on a Saturday so that the sale could be finalized that day. He patiently reviewed the vehicle with me. He was extremely friendly and took care of every detail. After the sale he touched base with me to assure that all was well and assured me that if there were any questions all I had to do was contact him. My experience was an A +. Couldn't be more pleased.

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DealerRater Apr 30, 2013

My purchasing experience with Chad Wallace at BMW of Reading was very positive. Chad was attentive and responsive to every question and concern I had. The price negotiation was painless and quick. It is rare to say that a car buying experience is a good experience, but I can honestly say that such was the case with Chad Wallace and BMW of Reading.

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DealerRater Apr 23, 2013

Chad made my experience at BMW of Reading very rewarding. He was extremely accommodating and went over and above to ensure I could take receipt of my BMW 535i based on my convenience and not his. The financing went seamlessly and the vehicle was ready as commmitted. He actually came into the dealership on his day off to allow me to take receipt of the vehicle based on my busy schedule. I have contacted the dealership several times since to purchase accessories and Chad dealt with me directly ensuring all my questions were answered and I was satsfied with the ...

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DealerRater Apr 22, 2013

I had the most pleasant experience with Cal Jones. The sales process was the quickest I've every had . No hassels, no going back and forth with pricing . It was just so painless . I would highly recommend Reading BMW and Cal Jones was first class all the way .

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