Click on one of the people below to find out more information.


Kevin Pitts
General Manager

I graduated from Stephen F. Austin University in 2001 with a Bachelors degree in Accounting.  My wife, Megan and I are proud parents of two kiddos - Landen and Whitney.  Outside of work I enjoy golfing, recreationally shooting archery with Landen, watching Whitney play soccer, and traveling with my wife!  I have been at BMW of Reading since 2011 and was the Controller here until 2015.  As the General Manager, my focus is on creating the Ultimate Customer Experience for our customers and making the dealership a fun place to call home for all of our employees.

Eric Salem
Sales Manager

I graduated from DeSales University in 2010, with a Bachelors degree in Finance/Accounting.  My wife and I have 2 wonderful kiddos, Ella and Griffin.  We also have 2 Australian Cattle dog's, Rocky and Felix! Our small crazy family resides in Boyertown, PA.  When I am not at the dealership, I enjoy spending time with my kids and wife. I am a huge sports fan. Go Cowboys.  I also enjoy going to Seneca Lake in NY with the family.  I have been part of the Masano Auto Group since 2010.  My favorite part of the business is meeting new customers and building long-term relationships with them!

Jay Simon
Pre-Owned Sales Manager

Angie Dietrich
Finance Manager

I have spent over 20 years of my career in the auto business, with the majority of those being in finance. My very first brand new car was a BMW 328i, and my goal is to make the paperwork that everyone "dreads" an efficient and pleasant process. Outside of work, I enjoy cooking for my husband, Jeff, and my step-daughter. Our family loves the Eagles and the Phillies! My weekends are usually spent spoiling my nieces and nephews, as well as relaxing with my Boson Terrier, Wilson.

Chris Madeira
Finance Manager

Steve Bare
Service Manager

I graduated from Automotive Training Center in Exton, Pa with a Collision Reconditioning and Refinishing degree.  I have worked in multiple positions in the automotive industry for the past 19 years.  I have been in love with cars my entire life and now I get to experience the ultimate driving machine every day.  My wife, Christina and I have a beautiful 2-year-old girl named Isabella and two dogs named Samson and Grace.   I enjoy cooking, music, football and playing with my daughter. I have been with BMW of Reading since 2013 and have enjoyed watching this Team grow into what we are today.  My goal is for happy and satisfied customers and employees.

Ruben Fontanez
Parts Manager

I graduated from Mastbaum A.V.T. High School in Philadelphia, PA where I studied automotive body fender.  I have worked my entire career in the auto industry and love what I do.   I began my career as a Parts Counterperson, promoted to Parts Manager, Director, and currently again as a Parts Manager doing what I enjoy most.  Working for BMW for the last 30 years has gained me a wealth of knowledge in the industry enabling me to meet and exceed customer expectations.  I have won Platinum Award status three times for being the top performer in the country for BMW and have traveled across the world.  I also achieved the Center of Excellence Award status for BMW.   I am married to my wonderful wife Yolanda, and we have a lovely daughter together named Makayla.  In my leisure time, I enjoy flying my RC plane and my drone.  My goal is to expand parts business for the dealership so that I can continue to provide the ultimate customer experience.

Nick Stripe



Rob Koch
Senior Client Advisor

I am a graduate of Clarkson University in Potsdam, NY with a Bachelor Degree in Chemical Engineering.  I have been selling German cars since 1995 and BMW since 2006.  In that time I have consistently achieved BMW Profiles In Achievement Recognition for overall sales and customer satisfaction.  The best part of my job is the relationships that I have created with my clients over the years and the ability to continue taking care of them over and over again.  

My wife Kristy and I have our hands full with our dogs Savannah and Paisley, cats Karma, Puddin and Emma and ducks Quack Johnson and Poppy.  In my "free" time I enjoy working around our 225-year-old stone home, traveling and competing in shooting sports. 

I look forward to utilizing my extensive experience to help find you your next new or pre-owned vehicle. 

Dave Horrigan
Senior Client Advisor

Marcus Zakharov
Client Advisor

I started here at BMW of Reading as the Service department car wash person and kept moving on up to client advisor.  I love the new role that allows me to meet new people and help them find the perfect car.  In my free time you'll find me in New York City or Philadelphia hanging with my friends. 

Korbin Spayd
Client Advisor

Since graduating from Alvernia University in 2013, I have dedicated my life goal to customer service, and reaching beyond the expectations of my clients. After several years in government, retail, fitness sectors, I gained an understanding for the needs and wants of my clients. It was a proud venture, when in 2017, I started my own photography business, where I have impacted families and businesses throughout Berks County. In my off time, I look forward to hiking, playing tennis, and my passion for photography. Growing up in Reading, PA has molded a my candor and understanding for the people within my community. At BMW of Reading, I look forward to making every client apart of the BMW family, utilizing my knowledge, experience, and love for the brand.

Lilley Greis
Client Advisor

Throughout obtaining my Bachelor of Science degree in Anthropology at Slippery Rock University, I have discovered my deep appreciation for culture and worldly influences. Living through fashion, beauty, travel, music, and adventure are a few of my favorite things! I keep things light and communicate in a personal yet professional manner.  I hold relationships at my forefront in hopes to provide exceptional and positively memorable customer service. I hope you will join me in the BMW experience!

Heather DiMichele
Client Advisor
610-777-1500 ext. 1415

Ethan Stever
BMW Genius

Joe Toner
Business Development



Kerrie Hummel
Senior Service Advisor

I graduated from Fleetwood Area High School in 2001. My husband and I have been married 13 years and have two kids, Samuel and Abigail.  We also have a dog named Kya.  When I'm not here at work, we love to go camping and ride Atv's.  If I'm not camping, you'll find me in the kitchen baking away, or reading a good book.  I've been working at Tom Masano for 17 years, and I love helping all my awesome customers!

Amanda Heffner
Service Advisor

I graduated from high school in South Carolina. My favorite hobby is playing with Ellie my cat.  I also enjoy hanging with friends.  I love to watch football (Go Eagles!), and I love to travel all over the world.  I started at Masano Auto Group in 2017 as a part-time receptionist and now have moved up to a BMW Service Advisor.

I love to help our customers! 

Jeannine Reber
Service Coordinator / Warranty

Edgar Cruz
Service Advisor Apprentice

I graduated from Wyomissing Sr. High School in 2011 and attended Reading Area Community College part-time for computer science. BMW of Reading has given me a chance to prove myself through hard work and dedication! Some of my favorite hobbies are hanging out with friends and going to the gym.  I also enjoy building new computers from scratch. Working in the service department has reignited my passion for cars and great customer service which is why I always strive to provide a wonderful customer experience because nothing makes me happier than seeing a customer happy! 

Dana Wolf
Shop Foreman

I've been in the automotive industry for 12 years.  I have been with BMW for 8 of those years.  When I'm not at work, I'm at home with my wife Samantha, and our cat Penny. My hobbies include motocross, 4-wheeling, and tinkering on old cars.  

It's an honor to be the shop foreman here at BMW of Reading. I enjoying working with my fellow technicians to ensure each and every car gets the very best attention that our customers deserve.

Chris Dusko
BMW Certified Technician

I've been in the automotive industry as a certified technician for 30 years, and they have all been with the BMW brand.

Jean-Marc Beutler
BMW Certified Technician

I've been in the automotive industry since 1978.  25 of those years have been with BMW. My wife Helen and I have 3 kids, Marc, Christy, and Jenn.  We have one dog named Lily.  Our family loves to go on Rehoboth beach vacations.  When I'm done with work, I love a good nap.

Joe Kocher
BMW Certified Technician

I've been in the automotive industry for 19 years, and all have been with BMW.

Mike Richards
BMW Certified Technician

I've been in the automotive industry for 15 years and they all were with BMW.  I enjoy working on this brand.  My hobby is playing video games.  My favorite animals are turtles.

Scott Metcalfe
BMW Certified Technician

I have been with BMW since September of 1999.  I worked for Ford for 7 years.  Prior to that, I graduated from Ford ASSET program in 1993 with an A.A. degree in Automotive technology and business administration.

Ethan Weidner
BMW Certified Technician

I've been in the automotive industry for 4 years, I've been with BMW of Reading for 1 year now.  I really enjoy working here.  When I'm not at work, you'll find me in my garage at home. I live with my girlfriend Marissa.  My hobbies are anything car-related. 

Ben Otto-Horan
BMW Certified Technician

   I first found a love for mechanical things when I rebuilt a 1989 Honda motorcycle in my garage in my last year of high school back in 2015.  From this small project, my path leads on to attending the local Universal Technical Institute for automotive maintenance and performance while working for some smaller independent shops on the side.  After two years I graduated and was finally off to NJ to attend BMW's STEP program to become an entry-level brand specialist technician.  Following my training I found myself visiting the Reading BMW dealership for the first time. Then a few weeks later coming in for my first day of work. I started here in the fall of 2018 and I've never stopped learning.

Aside from work you might find me cooking or reading. And when time allows, chipping away at the mountains of projects that are forever on the back burner.

I am very glad to have found such a great group of individuals here in Reading. As a Technician, the field is ever-changing and I look forward to seeing what new concepts and ideas BMW puts in our bays in the future.

Yoham Peguero
Service Lane Attendant

I graduated from Wyomissing High school in 2011. Outside of work, my hobbies are sports (Let's go Mets!), hanging with friends, and video games.  I enjoy working at BMW of Reading because I like the people I work with and enjoy helping all of our customers.



Bryan Gavalis
Senior Parts Advisor

I graduated from Penn College in 1998. I have been working at BMW since 2003.  My wife and I enjoy rescuing dogs that have trouble finding a home and give them a second chance.  The most important responsibility of my job here is helping our customers get what they need to accessorize or repair their vehicle

Chris Morse
Parts Advisor

When I'm not at work, you'll find me playing with my 2 rescue dogs Trina and Maggie.  Also, enjoying time with my new wife.  I've been in the automotive field since I was a little morsel.



Jeanette Flores
Office Administrator
877-866-6272 ext. 1400

Hannah Gresh
Office Administrator
877-866-6272 ext. 1400

Lena Orth
Office Staff

Ben Will
Social Media, Marketing, Content


Business Development Center

Rhonda Schmig
Internet Experience Team
877.866.6272 ext. 1696

Jen Murray
Internet Experience Team
877.866.6272 ext. 1687

Dina Fisher
Internet Experience Team
877.866.6272 ext. 1688

Katharina Schoenberger
Internet Experience Team
877.866.6272 ext. 1720

Christina Angstadt
Internet Experience Team
877.866.6272 ext. 1684

Alex Santiago
Internet Experience Team
877.866.6272 ext. 1689


Collision Center

Tim Yocum

Ron Adam
Warranty Manager

Doug Joffred
Damage Analyst

Carlos Lopez
Paint Tech

Chris Veilleux
Paint Tech

Jarad Hartman
Paint Tech

Tom Zeimer
Paint Tech

Teddy Gaud
Body Tech

Kevin Weber
Body Tech

Ariel Estevez
Paint Prepper

Kathleen Miller
Customer Service



Ben Arndt
Inventory Manager

Carlos Miranda
Inventory Manager