COVID-19 Announcement


COVID-19 Announcement: During these difficult times for all of us, the Tom Masano Auto Group family appreciates the support and business of you, our customers, more than ever. Since 1956, you have welcomed the Masano family into your community to serve your automotive and transportation needs. A strong, local community is what keeps us going during impactful moments such as these.

We play a big role in keeping our community on the road. While many in our community are staying home to help slow the spread of COVID-19, there are many who need to get to and from work and many who will be working more over the coming weeks than they have ever before.

We service and maintain many first responder vehicles for municipalities all across Berks County. Our community’s doctors, nurses, and healthcare workers are our customers. Our small business and local restaurant owners are our customers. Our retail and service industry all-stars are our customers. (Side note: Thank the next one you speak to; some people are used to high-stress situations, but this may be their first! Be kind! Be patient!). Our electricians, our plumbers, our HVAC professionals, and everyone in between are our customers. We want all of the people supporting our community right now to know they can count on us if they need us.

At this time, Tom Masano Auto Group will be remaining open to serve your needs. We will have a Virtual Showroom.  Due to Governor Wolf’s mandate that all Non-Life sustaining businesses must close, our physical showroom is closed. WE are currently monitoring our website leads and contacting everyone that leaves us their information while we are working from home. Feel Free to browse our site and leave us a lead or give us a call and leave a voicemail. We are checking emails and voicemails on a regular basis and will contact you back.

We want to assure you that we are monitoring the situation and heeding the advice of the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), and our state and local governments. Our core internal values have always been the most important part of our business and we want to share them with you today.

Covid-19: Keep the Place Clean

Keeping our dealerships appropriately clean and presentable for you has always been one of our top, top priorities. Due to the spread of COVID-19, we have embraced this value more than ever. As we have all seen in the past few weeks, our guidelines and policies are adapting and changing as needed. We want both our team members and our customers to feel as safe and comfortable as possible. This is what we are doing now:

  • We are fully stocked with soap, alcohol-based sanitizer, and sanitary wipes, for both our team members and customers.
  • Additional hours and frequency of cleaning and disinfecting of ALL surfaces from our professional cleaning crew, bolstered by support throughout the day from all of our personnel. If it can be touched, we are cleaning it!
  • Keeping close interactions between employees and customers to an absolute minimum: no handshakes, no high-fives, no fist bumps!
  • You can always expect a wash and vacuum when you visit us, but we have added full disinfecting of customer and internal vehicles visiting us for service before, during, and after completion of service.
  • Allowing and encouraging personnel to work from home, whenever possible.
  • Encouraging our team members to stay home if they feel sick in any way.
  • Canceling all training, travel, and meetings through the end of the month.
  • Daily updates to all Masano personnel, both in-house and remote, on how we can do our part to reduce the impact of COVID-19.

Create Happiness

Over the past few years, our industry has evolved and adapted more than ever. Every day, we look for new ways to improve and build upon the Masano Customer Experience. We would like to encourage you to take advantage of one of our many programs that give you the ability to work with us from the comfort of your home:

  • Valet pickup from your home or workplace for all service customers.
  • Express Purchase option to complete the majority of paperwork from home for our sales customers, limiting time in our dealership to under 30 minutes.
  • At-home test drives. If you do not feel safe coming to us, we can bring a car to you, disinfected prior to departure and upon arrival at your home or workplace.
  • 24/7 Live Inventory Feed at Tom Masano Auto Group, BMW of Reading, Tom Masano, Inc. (Mercedes-Benz), Tom Masano Ford, and Tom Masano Lincoln.
  • Multiple ways to chat with our Ford team: phone, text, website chat, and Facebook Messenger.

Do What We Pay You to Do

Tom Masano Auto Group employs over 300 members of our community. It is important for us to support them and their families. Vehicles and transportation are an everyday need in our society. We are fortunate enough to be able to operate during these difficult times and we want to be sure to the best of our abilities that our team feels safe and sound.

Our company and our employees support many of the small businesses in our community. With the uncertainty and fear many of our friends in the 18th Ward, Reading, Berks County, and beyond are facing, we hope we can do our piece to keep supporting them as much as we can. The strength of our economy is built on the strength of our local communities. We will all get through this if we support one another.

We appreciate your trust and business. Thank you for allowing Tom Masano Auto Group to serve our community since 1956 and into the future. As Covid-19 is an ever-evolving situation, we promise to you that we will quickly communicate any necessary updates through all of our social media channels. PLEASE do not hesitate to contact us with any questions or concerns.

Bruce and John Masano
Tom Masano Auto Group