Our BMWGENIUS™ product experts will assist you in finding the perfect vehicle to suit your lifestyle and needs. All BMWGENIUS™ staff members undergo comprehensive initial and ongoing training to ensure expert knowledge on all features and capabilities of our BMW models, and are passionate about the exciting new technologies available today. Rely on a BMWGENIUS™ at BMW of Reading to help you get familiar with all aspects of any new BMW model — before, during, and after your purchase.
Looking for more answers while you are on the road or just not near a BMW center? Contact the BMWGENIUS™ Hotline on 1-844-4GENIUS (1-844-443-6487), or via [email protected]
Every new car customer at BMW of Reading is invited to return to the center for a free, personalized tour of your new vehicle. To schedule your appointment, please call BMW of Reading at (484)339-0872, or submit the form below!
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(610)777-1500
Call Now1015 Lancaster Ave • Reading, PA 19607
Get DirectionsOpen Today! Sales: 8:30am-6pm
Open Today! Service: 7:30am-5pm
Open Today! Parts: 7:30am-5pm