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BMW Group sources sustainable cobalt worth around 100 million euros from Morocco

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The BMW Group is driving the expansion of electromobility and sourcing the cobalt it needs as a key raw material for battery cells directly. Recently the BMW Group signed a supply contract with Moroccan mining company Managem Group. “The contract has a volume of around 100 million euros,” said Andreas Wendt, member of the Board of Management of BMW AG responsible for Purchasing and Supplier Network. With this order the BMW Group will cover about a fifth of its cobalt needs for the fifth generation of our electric drive trains.

 

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BMW of North America Celebrates Pride Month with “Driven By Pride” Campaign

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BMW of North America launched a new campaign in celebration of Pride Month and the LGBTQIA+ community, entitled “Driven By Pride.” The campaign featured various activations, including BMW’s participation in a special broadcast event by NYC Pride, support of The Trevor Project’s “Pride Everywhere” campaign, and communications across BMW’s digital channels.

BMW of Reading is proud to join BMW of North America in their celebrations of Pride Month.  Read along to find out more about this year's special parade featuring BMW Convertibles!

 

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A Guide to BMW Headlights/Tail lights

A Guide to BMW Headlights/Taillights 

The first-ever light bulb was invented in 1879 and then, we invented headlights in the 1880s. Back then, when automobiles didn't even become a thing and night visions were not even a vision, we had headlights. 

Well, they weren't exactly headlights; they were acetylene lamps. Electric headlights came after 1898. In 1912, it was Cadillac who first created cars with modern electric headlights. As automobiles became common, headlights became a basic necessity.

 

 

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Why Do Wheels Matter? The Difference Tires Make

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Our team at BMW of Reading, your local BMW dealership in PA, wants to remind our customers about the importance of maintaining your tires and wheels. After all, your wheels are one of the most crucial aspects in ensuring your BMW in Reading keeps moving and takes you to all of your destinations.
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Road Tripping This Summer? Do These Five Things First

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BMW of Reading, your BMW dealership in PA, knows that summer is the time for road tripping with family and friends. We want to make sure that your vehicle is fully equipped to get you where you need to go. Make sure your Reading BMW is properly prepared with these five easy steps


 
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